Bright.Blue
Agency partner programme

Connected Retail

Where retail media meets the real world

Agenda

What we'll cover.

01
Who are Bright.Blue
02
What is connected retail
03
Experiential and events
04
Retail media
Who are Bright.Blue

What is connected retail.

Physical vending taken to the next level. Physical sales and online sales on one platform, activated overnight.

Physical sales · In venue
Frictionless unattended retail at the point of decision.
Online sales · Beyond the machine
Delivery, subscriptions and digital journeys from every interaction.
Launch · Now
Brands go live overnight across the connected estate.
Understand · Now
Real consumer insight at the moment of purchase.
Experiential and events

Launch fast. Launch uniquely.

Brand activations, exhibitions and trade shows that sample, sell and capture leads in one turnkey unit.

Fast to market
Brands go live overnight with full creative, product and reporting.
Unique ways to launch
Interactive activations that deepen understanding of the customer.
Retail media

The future of retail media isn't just online.

It's Connected Retail.

Where brands can reach shoppers at the point of purchase, with the same data, measurement and accountability they've come to expect from digital.

The gap

Clickstream media for the store.

Less than 1% of retail media reaches the physical store, where most purchases happen.

Still under 1% of total

eMarketer Forecast, March 2024

eMarketer: US in-store retail media spend under 1% of total
The agency problem

Getting a product in front of the customer is slow, fleeting, and unmeasured.

12-16 months
Speed to shelf
Traditional retail: 12 to 16 months from first pitch to live on shelf.
Up to 42%
Intent decay
Purchase intent decays by up to 42% between exposure and purchase.
Source: Thinkbox, Staying Power.
No attribution
Proof of sale
In-store digital media can't be tied back to a real transaction.

Most media creates awareness. Bright.Blue creates awareness and captures the transaction before intent has time to decay.

Retail media

Time from plan to retail sales

16 months
2 weeks.
Bright.Blue

Screen, shelf, and point of sale.

800+ connected retail devices across premium UK gyms, airports, rail and universities. Growing monthly.

One connected estate

One plan. Four outcomes for your client.

01
Sales
Physical product plus e-commerce. Real transactions.
02
Media
Closed-loop in-store media and DOOH, attributed to the till.
03
Data
Live by SKU, venue and daypart. Insight grocers won't share.
04
New customers
Sampling, sign-ups, QR journeys, direct relationships.
Connected commerce

Media that sells. Guest SKUs included.

Run closed-loop media against what you sell on the machine, and against guest SKUs that live beyond the shelf.

Media connected to physical sales
Exposure and purchase on the same unit. Attribute every campaign to real till transactions.
Media connected to guest SKUs
Promote products that are not permanently ranged on the machine. Trial, launches and partner offers, still measured.
Guest SKUs can be physical or digital
Physical product dropped at the machine, or digital journeys via QR: checkout, delivery, subscriptions and sign-up.
Guest SKU QR journey
Closed-loop retail media

The ad and the till are the same unit.

Exposure and sale on the same device. No panel, no modelling.

01 Media exposure
→
02 Engagement
→
03 Purchase
→
04 Transaction data
→
05 Attribution
→
06 Optimisation
=
Connected Retail

Turn on physical retail like you turn on ads.

The data

Every machine is a market research panel.

Audience

18-24 · 25-34
Age bands
35-44 · 45+
Age bands
54% / 46%
Female / male
4.4/5 ▲
Sentiment
Vision-based audience measurement. Measured, not modelled.

Behaviour

1,240,000
Impressions
86,400
Interactions
52,300
Browses
4.1%
Conversion
31,200
QR scans
6,150
Forms completed

Performance

12.4%
Market share
19.8%
Category share
By hour
Sales by time of day
By day
Sales by day of week
Illustrative view. Live client dashboards show real-time venue-level data.
In flight

Learn in real time. Change in flight.

Live insight feeds straight back into the campaign: creative, pricing, product mix and venues, adjusted while the media is still running.

Creative A
Creative A · QR
38 units/day
Creative B
Creative B · Video · winner
52 units/day
Rotated to B mid-flight → +18% units
How you use it

It enhances how you work.
It doesn't change it.

1
Brief
From your client, exactly as today.
2
Plan
Map-based inventory picker, live availability.
3
Book
Instant quote, executive summary, sign-off.
4
Report
Live data + PCA, under your brand.

Fully managed, or white-labelled self-serve. Your brand, your client relationship, our estate.

Our scale

Incremental reach your grocery plan never touches.

800+ connected devices
6.5M+
gym visits monthly
5.5M+
air and rail passengers monthly
160k+
students on campus

It adds budget. It doesn't cannibalise the plan.

Our audiences

Who we reach across the network.

Airports, The Gym Group, and universities. One connected estate. Purchase-ready audiences in high-dwell environments.

208M
airport passengers a year across Heathrow, Gatwick, Luton, Manchester, Stansted and East Midlands
6.5M+
gym visits monthly across The Gym Group national estate
160k+
students on campus across our university estate
800+
connected retail devices live across gyms, airports, rail and universities
Airports
Leisure-led travellers. High dwell.
25-44 is the core age band. Leisure dominates every airport, with a business overlay at Heathrow, Manchester and East Midlands. 75 to 180 minutes airside.
CAA Survey 2024 · Magnum Audience Slides
The Gym Group
Young, active, high frequency.
National gym estate with deep Gen Z and Millennial skew. Members return weekly, with long visit dwell for media, sampling and conversion at the till.
253 venues · 571 devices · 5.9M monthly footfall · 82 min avg dwell
Universities
Campus students. Peer influence.
On-campus audiences with daily routines around study, sport and social. Strong for trial, energy, wellness and brand building with Gen Z.
160k+ students on campus · high-frequency footfall

Sources: CAA Survey 2024 · Magnum Audience Slides · Bright.Blue tender insights / estate data.

Airports · who we can talk to

Audience titles across air travel.

Six clear airport audience titles brands can brief against, mapped to where they concentrate.

Heathrow
Premium international
High disposable income. 94% international. Strong premium retail and media opportunity.
84.5M · 68% leisure · 32% business · 120-180 min dwell
Heathrow · Manchester · East Midlands
Business travellers
Time-poor, high intent. Best for travel essentials, tech, premium FMCG and convenience.
Business share up to ~33% depending on airport
Manchester · Gatwick
Leisure couples
City breaks and short-haul leisure. Pair and couple travel is especially strong at Manchester.
Manchester 61% couples · Gatwick 75% leisure
Gatwick
Family leisure
Family and European tourism focus. Strong for toys, travel essentials and shareable brands.
42.8M · 75% leisure · 90-150 min dwell
Luton
Young budget leisure
Students and younger travellers. Price-sensitive, convenience-led, high 16-24 share.
17.5M · 35% aged 16-24 · 80% leisure
Stansted · East Midlands
VFR and value seekers
Visiting friends and relatives plus value-led retail. High-visibility airside exposure.
Stansted 37% VFR · East Midlands value / convenience

Source: CAA Survey 2024. Magnum Audience Slides.

Gyms and universities · who we can talk to

Active and campus audiences.

The titles brands brief against across The Gym Group and our university estate.

The Gym Group
Gen Z gym members
Nearly half of Gym Group footfall is 16-24. High-frequency visits, wellness mindset, strong for energy, protein, hydration and trial.
48% aged 16-24 · 36% aged 25-39 · 82 min avg dwell
The Gym Group
Active Millennials
25-39 members balancing training, work and routine. Ideal for performance nutrition, recovery and everyday wellness brands.
36% aged 25-39 · national gym estate · weekly repeat visits
The Gym Group
Post-workout buyers
Long dwell and machine adjacency to the workout. Media and product in the same moment of need, attributed at the till.
5.9M monthly footfall · 571 devices · 450k units / month
Universities
Campus students
Daily campus routines across study, sport and social. High peer influence and strong for first trial and brand adoption.
160k+ students on campus
Universities
Campus athletes and societies
Sports halls, societies and student unions concentrate active, social Gen Z audiences open to sampling and membership journeys.
High-frequency campus footfall · peer-led discovery
Gyms · Universities
Health and wellness seekers
Cross-estate audience living an active lifestyle. One plan can reach them in the gym and on campus, with closed-loop sales.
Shared Gen Z / Millennial skew · sampling + media + till

Sources: Bright.Blue tender insights (The Gym Group) · Bright.Blue estate data (universities).

In market now

Live on the network.

Red Bull campaign
Red Bull

Media and sampling across the national gym estate, attributed to sales at the till.

Tenzing campaign
Tenzing

Point-of-purchase campaign driving trial and repeat purchase.

Full measured case studies publishing this quarter. Ask us for the early reads.

Grenade Vitamin Well Partner MAG
Bright.Blue
Let's talk

Digital changed advertising
by making it measurable.

We're doing the same for physical retail.

Measure what matters. Optimise what works. Reach consumers where purchase decisions happen.

Adam Smith
Email
adam.smith@bright.blue
Phone
+44 7714 492134
Web
Bright.Blue